AMA Tampa Bay Video: Interview with Tom Hoof
A few months back we hosted an event focused on branding with Tampa Bay Rays VP of Marketing and Communications Tom Hoof. The Tampa Bay Rays baseball team has an…
Tips for Reaching the Fast-Growing Hispanic Market
Who are your advertisements reaching? We live in a diverse community, and it would be a mistake for businesses to only advertise to one racial demographic.The Hispanic market is expanding…
Meet the AMA Tampa Bay Board: Doug Engel
AMA Tampa Bay board member Doug Engle is very passionate about promotional marketing! Doug has 25 years of promotional marketing experience and founded Logomotive in 1998. Logomotive is a promotional…
Do You Know the Key Processes to Successful Email Marketing?
by Nick Zivolich There are 10 emails waiting in your inbox. Do you have time to read all 10? Of course not, who does! Which ones are you going to…
The Future of Media: AMA Tampa Bay Media Panel
Earlier this month we had an amazing panel event where we invited our guests to discuss the evolution in the world of media. The panelists represented top-performing outlets in the…
The Basics of Avoiding a Brand Disaster
By Sherri Ulleg Protecting and promoting the brand is an essential part of what we do as marketers every day. What does your response to a crisis say about your…
Meet the AMA Tampa Bay Board: Greg Millman
We are proud to have such a great team of hard working board members on our side! So proud, we thought we would start a “Meet the Board” series to…
Business Owners: Surprising Mistakes to Avoid When Having Your Website Redesigned
So you're giving your website a new look–great! Just don't make these mistakes. Thinking a website redesign will create new business. The vast majority of website redesigns commissioned by business…
Top 5 Client Service Rules
There seems to be tons of different blogs and articles written about marketing and advertising news — everything from current events to new technologies to case studies on how brands…
How Do You Define Marketing?
by Greg Millman, President AMA Tampa Bay If you are reading this blog, it is likely you are a marketing professional. Hopefully, you are also a member of AMA…