Glass Bottom Boat Approach: Rebranding AMA Tampa Bay
“Glass bottom boat” is a term being used quite a bit among AMA Tampa Bay volunteers. What exactly does it mean? The term is a metaphor to describe a philosophy and set of…
Agency Crawl
I couldn’t wait to check out the agency crawl. The limo bus was waiting for us to all arrive and then off we went to our first stop, Sign-Age. Smiling…
Goal-Setting For Marketing In Healthcare & Beyond
Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous…
Resolutions for Hospital Administrators, Practice Managers & Physicians, Oh My!
It’s never too late for a fresh start, so in the spirit of the New Year we are challenging you to rethink your healthcare marketing strategy, get a little creative…
Building a New Digital Hub
You will hear a lot of talk over the next several months about the big changes we have in store at the AMA Tampa Bay. We wanted to give you…
Getting Personal: A Lesson Learned from Genesis Direct
This was my first time visiting Genesis Direct headquarters. While it was a beautiful building, I saw things you might expect – a lobby, a receptionist, a couch, some magazines……
Email Marketing Tips
According to a study done by McKinsey & Company, email is nearly 40 times more effective in obtaining customers than Facebook and Twitter are. Email will serve you well in your…