Why Rebrand AMA Tampa Bay?
We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are…
The Buzz About Brand Journalism
What is brand journalism? Many marketers are curious about how brand journalism can impact their careers, companies, and clients. Soon, Lisa Arledge Powell, renowned brand journalism expert, will share her…
3 Ways to Get Millennials Into Your Doctor’s Office
I am only one person and do not aim to speak on behalf of all Millennials (young adults born between 1980 and 1999). However, I’ll have you know that I…
Meatloaf Rebranding Underway: Part 1
Readers, give us your feedback! In your opinion, what is wrong with the way Meatloaf is branded and what would improve its…
Building Your Brand in HealthCare
“Every brand makes promises. When a brand consistently fulfills its promises, it builds brand loyalty.” — Leke Alder, International Author To successfully build or redefine your healthcare brand, there’s a…
Diving in Headfirst
What in the world is AMA Tampa Bay? A while ago, I had no idea what it was. I vaguely remember reading an article in which the author said that joining…
AMA Tampa Bay Member Spotlight, March 2015: Andrea Nieman
Each month, the AMA Tampa Bay features a member in our Member Spotlight. We have a diverse membership base with marketers representing many different disciplines and industries. Our Member Spotlight…
Special report – The Marketing of Meatloaf in America is in Crisis!
We, at AMA Tampa Bay, came to the startling realization that, despite the striking similarities between meatloaf and hamburgers, “The Loaf” gets no love and hamburgers take it all! This is…
February Event Recap | A Look Back at the Most Expensive Ads of the Year
What’s so exciting about the Super Bowl? The football game, the half-time show, and the commercials! You can put those three in the order of importance that best suits your…