Agency Crawl
I couldn’t wait to check out the agency crawl. The limo bus was waiting for us to all arrive and then off we went to our first stop, Sign-Age. Smiling…
Goal-Setting For Marketing In Healthcare & Beyond
Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous…
Resolutions for Hospital Administrators, Practice Managers & Physicians, Oh My!
It’s never too late for a fresh start, so in the spirit of the New Year we are challenging you to rethink your healthcare marketing strategy, get a little creative…
Building a New Digital Hub
You will hear a lot of talk over the next several months about the big changes we have in store at the AMA Tampa Bay. We wanted to give you…
Getting Personal: A Lesson Learned from Genesis Direct
This was my first time visiting Genesis Direct headquarters. While it was a beautiful building, I saw things you might expect – a lobby, a receptionist, a couch, some magazines……
Email Marketing Tips
According to a study done by McKinsey & Company, email is nearly 40 times more effective in obtaining customers than Facebook and Twitter are. Email will serve you well in your…
How Businesses Get in Gear for the Holiday Season
Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays. Even though the weather in Tampa is hot and summer-like…