The Marketing of Craft Beer
In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry. According to Brewers Association, Florida ranks 5th in…
Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016
As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor…
Phytel: Master of Technology and Content Marketing
“You can’t have your cake and eat it too.” This age-old cliché has proven true in life and in business, but not for much longer in some cases. The…
Membership Drive: AMA Tampa Bay Leaders Speak About What Membership Means to Them
One of the main purposes of AMA, like most professional associations, is to offer professional benefits to members by connecting them with one another. While all AMA Tampa Bay members…
Event Planning to Impact ROI: Kingham Signature Events
“Give me six hours to chop down a tree and I’ll spend the first four hours sharpening the ax.” – Abraham Lincoln Proper planning is everything and Kingham Signature Events takes this…
Top Trends and Challenges in Healthcare Content Marketing
Content marketing in any industry can be a very involved process. The reason is that healthcare content marketing involves many components and challenges, such as content calendar development, keyword…
Content Expert from Leading Florida Healthcare Brand to Share Keys to Improving Internet Marketing at AMA Tampa Bay Event on Sept. 24
TAMPA, Fla. – September 3, 2015 – Victoria Edwards, content marketing expert at Florida Blue, will present at American Marketing Association (AMA) Tampa Bay’s event at 8 a.m. on Sept.…
How Phone Interviews can Sabotage Your Hiring Efforts
For those of you who are interested in our job board or are seeking advice related to job hunting, executive recruiter Olivia DeLuca wrote an article a while ago that covered…
Florida Blue’s Victoria Edwards: Content Strategist
If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional…