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November luncheon was filled with social media tips by Kim Garst

By amasite | November 16, 2016

On November 10th AMA Tampa Bay hosted Kim Garst – best-selling author and CEO of Boom Social – at our monthly luncheon to share the latest on how we can…

When Your Core Product May Not be Enough – Revisiting the 4 P’s

By amasite | November 10, 2016

By Gary Beemer Everyone that has taken a basic marketing class in college was no doubt taught the 4 P’s of the marketing mix. Product has always been at the…

The Marketer’s Job Hunt 103

By amasite | November 2, 2016

As a job seeker looking for a marketing position, time is precious. The last thing you want to do is spend time updating your skill set, but it may be…

Helpful Tips on Social Media Effectiveness – Join Us November 10th

By amasite | October 31, 2016

We all know that Digital Strategy is critical to success in marketing, but for many, managing a digital campaign can be complex, time consuming, and yield results that are hard…

The Tampa Bay Buccaneers Win on the Field and Off

By amasite | October 21, 2016

By: Blake Pierson AMA Tampa Bay held its October lunch event at the Tampa Bay Buccaneers Headquarters on Tuesday, October 18th. The guest speakers were the Buccaneers’ CMO, Brian Killingsworth,…

The Marketer’s Job Hunt 102

By amasite | October 13, 2016

Any marketer who has gone through a job hunt knows – whether it’s short or a long drawn out process – that it’s a rollercoaster ride of sorts.  From the…

Tampa Bay Bucs Marketing – Join Us To Learn More

By amasite | October 3, 2016

Clear your lunch calendar on October 18th for a trip into the future of Experiential Marketing with the CMO of the Tampa Bay Buccaneers. This offer is too good to…

Member Spotlight: Betsy Earle

By amasite | September 29, 2016

AMA Tampa Bay’s Member Spotlight: Betsy Earle, Managing Director and Founder of Event Driven Solutions A monthly feature for our members to learn from the insight and experiences of other members…

Why Audience Profiles are Critical for B2B Marketing

By amasite | September 13, 2016

By Erin Hardy Most B2B businesses think that audience profiles are a great idea—in theory. The same folks also often think that they know enough, and that official audience profiles…

Marketing Strategy – Leveraging Problems and Opportunities

By amasite | September 6, 2016

By Gary Beemer Takeaways: 1. Problems are all around us, solve some and you may just have the next big idea for your business. 2. Positive trends present opportunities, but…