Marketing the McDonald’s Way. Learn how Tampa based McDonald’s Franchisee – Caspers Company – delivers nearly 30% higher revenue than the national average for McDonald’s Restaurants.
McDonald’s is the largest fast food chain in the world. They serve 68 million customers per day in 120 countries from more than 35,000 restaurants. If you visit a McDonald’s…
Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Visual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
The Landscape of Tampa Bay Healthcare
AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give…
Congratulations AMA Tampa Bay Marketer of the Year Recipients!
The American Marketing Association of Tampa Bay hosted their 2nd annual Marketer of the Year awards last night. What a memorable night, mingling with so many amazing marketers from the…
Announcing Marketer of the Year Finalists
Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and…
Visual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
Marketer of the Year – If not you then who, if not now, then when?
The American Marketing Association exists to unite a community of professional marketers in an unparalleled discussion on marketing excellence. No other organization provides more ways for marketers and academics to…
Visual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…