When Your Core Product May Not be Enough – Revisiting the 4 P’s
By Gary Beemer Everyone that has taken a basic marketing class in college was no doubt taught the 4 P’s of the marketing mix. Product has always been at the…
The Marketer’s Job Hunt 103
As a job seeker looking for a marketing position, time is precious. The last thing you want to do is spend time updating your skill set, but it may be…
Helpful Tips on Social Media Effectiveness – Join Us November 10th
We all know that Digital Strategy is critical to success in marketing, but for many, managing a digital campaign can be complex, time consuming, and yield results that are hard…
The Tampa Bay Buccaneers Win on the Field and Off
By: Blake Pierson AMA Tampa Bay held its October lunch event at the Tampa Bay Buccaneers Headquarters on Tuesday, October 18th. The guest speakers were the Buccaneers’ CMO, Brian Killingsworth,…
The Marketer’s Job Hunt 102
Any marketer who has gone through a job hunt knows – whether it’s short or a long drawn out process – that it’s a rollercoaster ride of sorts. From the…
Tampa Bay Bucs Marketing – Join Us To Learn More
Clear your lunch calendar on October 18th for a trip into the future of Experiential Marketing with the CMO of the Tampa Bay Buccaneers. This offer is too good to…
Member Spotlight: Betsy Earle
AMA Tampa Bay’s Member Spotlight: Betsy Earle, Managing Director and Founder of Event Driven Solutions A monthly feature for our members to learn from the insight and experiences of other members…
Why Audience Profiles are Critical for B2B Marketing
By Erin Hardy Most B2B businesses think that audience profiles are a great idea—in theory. The same folks also often think that they know enough, and that official audience profiles…
Marketing Strategy – Leveraging Problems and Opportunities
By Gary Beemer Takeaways: 1. Problems are all around us, solve some and you may just have the next big idea for your business. 2. Positive trends present opportunities, but…
Top 5 Reasons to Attend September Event
Learn how Visit Tampa Bay is shaping our tourism industry. It’s an exciting time to learn about Visit Tampa Bay and their 2016 marketing initiatives, especially if your business or…