Interview Attire: Have the Dress Code Rules Changed?

Once upon a time, landing a job interview meant picking out your best suit – or running to the store to purchase a brand new one. In the past, there was no straying from this traditional look or one would most likely be considered unprofessional. Conventional methods say “dress for the job you want, not

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AMA Tampa Bay “Marketer of the Year” Event

For third consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year Awards. The MOY Awards aim to recognize and celebrate marketers within the Tampa Bay community that had outstanding campaigns throughout the previous year of 2017. Marketing is a very complex field that combines creativity, statistics, and strategic thinking.

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5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment

Blogging- a term that had been lightly used to describe a hobby in the past, has now become a legitimate, monetized business. Increasing user-friendly blogging sites and a digitally obsessed culture has created an over-saturated space for bloggers. While it’s never been easier to start a blog, standing out has become harder than ever. Individual

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Facebook Algorithm Change

Mark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)

Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the state of Facebook.” “Something’s rotten in the state of Facebook.” (Shakespeare, anyone?) The drama surrounding Facebook’s newest algorithm change (explained

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Email Marketing Tips

Email Marketing – Myths, Fantasies & Facts

There are plenty of myths, rumors and assumptions about email marketing that are taken for granted when they’re not even true. Not every marketer specializes in email marketing, so I thought I’d dispel a few of the common myths that can actually hurt your ROI in email marketing. 1. With Email Frequency, Less Is More

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Do You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement

In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help businesses gain a comprehensive understanding of their customers to provide a more meaningful (and longer-term) engagement with their customers. Customer demographics provide businesses a rich

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Will Artificial Intelligence Replace Your Marketing Job?

By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers.  Volvo’s new $500 million 2.3 million-square-foot factory in South Carolina will build up to 60,000 cars with less than 2,000 workers.  Between 2000 and 2010, the

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The Wild Side of Marketing – Lowry Park Zoo

Take a look at the Lowry Park Zoo Website to see how they position their brand and market their business. No matter what your product or service is, you can learn how to apply Lowry Park’s strategies to help you build your brand, deal with controversy, and grow sales. http://www.lowryparkzoo.org