Interactive Media: How Startups like SelfieStyler are Changing the Future of Retail

Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement efficient technology to create the best customer experience. As customers begin to shop primarily online, what would it be like if customers knew their size

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10 Steps to Creating a Direct Mail Marketing Plan

Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1]. By following the steps we’ve outlined, you can create an effective Direct Mail Marketing campaign with trackable responses. This month we present the outline of

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A Future Without Limits – Disruptive Marketing and the USF Rebrand Story

Creating a dynamic change in a brand can be a journey hard-won, especially in higher education where collaboration is key. Alumni are passionate and are deeply attached to their school’s traditional colors, mascots, and logos. Students, faculty, and staff have their own beliefs and pulling it all together can be a challenge. USF’s Chief Marketing

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Hyperlocal Marketing

Hyperlocal marketing is one of today’s most -if not the most- popular way of reaching consumers. Hyperlocal marketing is a way of targeting consumers either offline or online, with a refined approach (i.e., a specific city or metro area). The key lies in the type of consumers that are targeted, who are members of a

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Volunteer of the Quarter: Savannah Voci

Congratulations to our Q3 Volunteer of the Quarter – Savannah Voci! Savannah currently serves AMA Tampa Bay as the Vice President of Community Outreach after previously operating as Director of Promotions for Marketer of the Year. In what is almost a year’s worth of work, Savannah has made an immediate impact on AMA Tampa Bay

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Building an Effective Loyalty Program

In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best deals. How does a company or brand with products and/or services win in this competitive landscape? The answer is by creating loyalty at the product,

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Vertical Video: Why now?

Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive than ever with today’s moving pictures, aka video. To effectively promote messages, businesses must consider that images have the ability to attract more attention than

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Micro-Influencers: A true connection to followers

There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns aimed at promoting brand, product, services, or ideas. Celebrity marketing has a track record of success, but as more “conscious consumers” arise, fewer global celebrities

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Today’s Cloud-based Solutions

We have all heard about the cloud, but what exactly is it? We can’t see it or feel it, but we know that the cloud is used by millions of users on a daily basis. Cloud is short for “cloud computing” and it helps us manage documents, pictures or any other file that is valuable to us. The

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Go Green: Trend or Lifestyle?

Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as more people realize the threats our planet faces. If we look at the history of green marketing – used to highlight the environmental benefits of

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