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Impact of COVID on Marketing and How To Leverage
June 23, 2021 @ 12:00 pm - 1:00 pm
About this event
Marketers all over the world are continually facing unprecedented challenges triggered by unforeseen events like the coronavirus pandemic. Join Shelly Glenn as she shares her perspective on some of the strategic issues healthcare marketers find themselves addressing and how to overcome them.
Shelly will share with you:
- How to pivot and adapt your marketing strategies for viability
- Ways to shift your message
- How being mindful can help you leverage perceptions for sustainability
COST is FREE for AMA members and $10 for Non-AMA Members*
The webinar will last no more than 60 minutes. Bring your lunch or favorite drink, sit back, and join us to learn all about the impact of COVID on Marketing and How To Leverage
For questions, please email [email protected]mpabay.org
*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events, to join AMA , please visit AMATampaBay.org and click JOIN AMA. Thank you for your support!
Shelly Glenn, Chief Growth & Relationship Officer with the American Oncology Network, LLC in Sarasota, FL
Shelly is responsible for overseeing referral base management, physician recruitment, patient advocacy and practice engagement as well as driving network growth.
Prior to joining AON, Shelly was the Chief Development & Community Partnership Officer at Florida Cancer Specialists & Research Institute (FCS), where she played a key role in bringing the organization to the forefront of community oncology. She oversaw critical growth initiatives as well as efforts to strengthen patient advocacy and community partnerships.
Shelly received a Bachelor of Science degree in Marketing from Lehigh University, as well as a Global Leadership designation from the University of Pennsylvania’s Wharton School. Dedicated to increasing cancer awareness and education, she currently serves on the Board of Directors of the Jack & Jill Late Stage Cancer Foundation, the Leukemia & Lymphoma Society Suncoast Chapter, American Cancer Society’s CEOs Against Cancer, the Florida Cancer Specialists Foundation Board and as the Marketing Chair for the Florida Society of Clinical Oncology (FLASCO).
She was the 2013 Co-Chair of the American Cancer Society’s Making Strides Against Breast Cancer in Sarasota/Manatee, named the 2014 Leukemia & Lymphoma Society’s Woman of the Year, the 2016 Chair of the Suncoast Chapter Leadership Team of Leukemia & Lymphoma Society’s Man and Woman of the Year and the 2020 Light the Night Event Chair in Tampa, Fla. In addition, Shelly actively participates on the Advisory Board of the Millennium Alliance, Women of the Tampa Bay Buccaneers (founding member) and was a 2018 Tampa Bay Business Journal’s Businesswoman of the Year Finalist.