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Newspapers are Dying and It’s Our Fault

By amasite | January 5, 2011

This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as…

Information Influences Perception

By amasite | December 23, 2010

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research…

A Look Ahead

By wpengine | December 16, 2010

2010 is wrapping up quickly. We hope your holiday marketing campaigns are proving to be successful and your fourth quarter is finishing on a bright note. Next year will present…

The (Advertising) Revolution Will Be Televised

By wpengine | December 9, 2010

Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly…

Leveraging Trends

By amasite | December 1, 2010

Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to…

Bringing in a Ringer

By wpengine | November 29, 2010

Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…

Better than Buzz? Building Word-of-Mouth Advertising

By amasite | November 19, 2010

There is a lot of uproar about building buzz and getting your brand out there. While you definitely want people to be talking, you may be better served to look…

Rubber Brands

By amasite | November 11, 2010

When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in…

HIROSHI, KYOSEI AND ME

By wpengine | November 4, 2010

It was in June 1994 when I met His Royal Highness, the Emperor of Japan. His Majesty had come to visit the Japanese Garden at the Missouri Botanical Garden in…

Still Going Green?

By wpengine | October 27, 2010

Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is…