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The Rebranded Centre Club

By Anne Myers | March 14, 2016

The inspiration for the Centre Club’s bold new design celebrates Tampa by drawing from local elements. We’re excited to hold our inaugural Tampa Bay AMA Marketer of the Year Awards dinner here on March 23rd.

The AMA Tampa Bay Winning Super Bowl Ad Is…..

By amasite | February 7, 2016

AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many…

1st AMA Tampa Bay Hall of Fame Award goes to…

By amasite | February 2, 2016

The  AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as…

A Personal Perspective on Super Bowl Commercials and More

By Anne Myers | February 2, 2016

As a preview for the 2nd Annual Big Game Ad Watch Party (click here for more information), we did a short interview with our emcee Scott Sheinberg, Executive VP of…

3 Notable Marketing Campaigns from January 2016

By Anne Myers | January 26, 2016

3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all…

Tampa Bay Lightning: Transforming a Brand… Event Recap

By amasite | January 19, 2016

One hundred AMA Tampa Bay members and guests gathered for a lunch event at Amalie Arena on January 13.  We sat in the beautiful club seating section where we could…

Marketer of the Year, Application Guide

By Anne Myers | January 19, 2016

Step-by-Step Guide to the Application Process Don’t Delay…Submit Today! Deadline is January 27!Almost a week until the application deadline. Not sure how to start? The Marketer of the Year (MOY)…

Tampa Bay Lightning: The Master of Experience Marketing

By amasite | January 5, 2016

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many…

Pursuit of Sports Fan Engagement

By amasite | December 16, 2015

The Tampa Bay Lightning took the #3 spot in ESPN Magazine’s 2015 Ultimate Standings, Go Bolts! The Lightning beat out legendary franchises such as the Dallas Cowboys, Chicago Bulls, and…

Facebook: Interactive Articles

By amasite | December 14, 2015

Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds.    Publishers like the New York Times, Buzzfeed, and National Geographic were some of the…