Stories From the Inside Out: How Culture Programs Build Brands That Connect

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01 » OVERVIEW

A workshop at Thrive DTSP for marketing, communications and brand leaders on turning company culture into one of your most powerful marketing assets.

Kathleen Rogers, who has shaped culture storytelling for brands like Publix Super Markets, HCA Healthcare and USF Health, shared how organizations turn their values, people and everyday moments into stories, and how social performance metrics and AI-powered emotional analysis show which stories land and why.

02 » WHAT TO EXPECT

03 » Speaker