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Tourism Marketing: Data and the Future of Visit St. Pete/Clearwater

September 24 @ 11:30 am - 1:30 pm

Tourism Marketing: Data and the Future of Visit St. Pete/Clearwater

Discover how data is shaping the future of tourism marketing in Visit St. Pete/Clearwater at our upcoming event!

Date and Time

Tuesday, September 24 · 11:30am - 1:30pm EDT

Location

Coastal Creative
2201 1st Avenue South St. Petersburg, FL 33712

Price

$40 - Non-Members
$35 - AMA Tampa Bay Members

Agenda

Time Description
11:30 AM - 12:00 PM Networking & Grab Lunch
12:00 PM - 1:00 PM Panelist Presentation & Moderator Q&A
1:00 PM - 1:30 PM Guest Q&A & Wrap

About this event

  • Event lasts 2 hours

Enjoy an exciting panel discussion where we explore the dynamic landscape of tourism marketing with Steve Grimes, CMO of Visit St. Pete/Clearwater and Eddie Kirsch, Director of Digital & Data. This sector holds immense historical and future promise for economic growth, cultural exchange and environmental stewardship. Our discussion will delve into three areas: 1) Emerging Trends in the State of Travel and Tourism 2) The Impact of Data and Technology on Tourism Marketing 3) The Future of Visit St. Pete/Clearwater.

MEET OUR SPEAKERS

Steve Grimes serves as the Visit St. Pete-Clearwater Chief Marketing Officer, leading all advertising, promotions, marketing, market intelligence, digital, communications, and social media efforts for the Visit St. Pete-Clearwater brand. He owns more than 20 years of previous marketing experience and extensive senior leadership roles with the NBA, Ironman, Topps, Getty and Comedy Central, marketing the globally recognized brands with international presence and intercontinental programming across sports, entertainment, and consumer services. Grimes’s work included digital and media strategy development, content creation, advertising, marketing, sponsorship, data analytics, social media, product development, strategic business planning, and innovation of new technology-based products. He holds a BA in Advertising from Plymouth College of Art in Plymouth, UK and is a two-time Emmy Award winner while with Comedy Central.

Steve Grimes
Eddie Kirsch

Eddie Kirsch is a performance-driven marketing director with extensive knowledge in digital marketing and public relations. A team-building content creator with an excellent record of growing the company brand.

Leroy Bridges serves as Adara’s senior vice president, sales, and brings a wealth of industry knowledge to the table. Serving as vice president, marketing and communications at Visit St. Pete/Clearwater for 9 years, Leroy has been a mainstay in destination marketing for more than a decade, and has been a trusted voice on marketing trends at the travel industry’s leading conferences such as ESTO, eTourism Summit, TTRA’s international conference and Destinations International’s annual convention. When he’s not nerding out on all things data, Leroy can be found cheering on one of his Tampa Bay area sports teams, or his alma mater Purdue University. Leroy lives in the St. Pete/Clearwater area with his wife Katie and son Benjamin.

Leroy Bridges

MEET OUR MODERATOR

Kerry O'Reilly

Kerry O'Reilly is the Marketing Director for Times Total Media of the Tampa Bay Times. He is an experienced Marketing Director with a demonstrated history of working in the media industry. Skilled in Digital Strategy and Media Relations. Strong marketing professional with a MBA focused in Business Administration and Management. Proud member of the USF Digital Marketing Advisory Board. Certified Storybrand Guide.

Venue

Coastal Creative
2201 1st Avenue South
St. Petersburg, FL 33712 United States

Organizer

AMA Tampa Bay