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Neuromarketing – The new brain science promoting ideas, products and change
May 26, 2021 @ 12:00 pm - 1:00 pm
Rich Odato, founder and president, of Odato Marketing Group. Odato Marketing Group is a 12x AMA Marketer of the Year and 2x Grand Marketer winner. We're proud to say we were doing content when content wasn't cool, and video marketing before YouTube went HD. While we focus on driving revenue and growth, we never lose sight of the big picture -- building valuable brands that excite customers, engage teams, and thrive in disruptive times. Clients include market leaders and challenger brands: hospitals, universities, B2B and specialty manufacturing companies, healthy consumer products and more.
Edward Barr, author, and professor, Carnegie Mellon University, former CMO. Ed has served as CMO for a Carnegie Mellon University (CMU) start-up and in other corporate marketing executive roles. An AMA Pittsburgh "Educator of the Year" winner, Ed has taught at CMU for over 25 years and has taught executives all over the world. He has an active consulting practice, as well, and is the author of several books.