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Partner event · WebinarWed · May 26

Neuromarketing – The new brain science promoting ideas, products and change

Attention, persuasion and obsession: the brain science behind ideas, products and change.

01 » OVERVIEW

Rich Odato and Edward Barr presented the new brain science that helps ideas, products and change take hold, focused on three things: attention, persuasion and obsession.

Attendees learned how a better understanding of brain science and human nature helps develop the concepts, words, visuals and tactics that get noticed in a crowded world.

02 » WHAT TO EXPECT

Attention

What it takes to get noticed in a noisy world.

Persuasion

The science of moving people to act.

Obsession

How ideas and brands earn lasting devotion.

03 » Speakers

Rich Odato

Rich Odato

Founder and president, Odato Marketing Group

Edward Barr

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