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5 Marketing Strategies for a Post-COVID World

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Presented by James Gillen, CMO of United Way Suncoast

About this event

Marketers all over the world are continually facing unprecedented challenges triggered by unforeseen events like the coronavirus pandemic. Join James Gillen as he shares how to stay focused on your marketing objectives while preparing for the new reality!

James will share with you:

  • Take a multi-channel approach to engagement
  • Transform your customer's experience into a digital one
  • Measure your success. At every point in the customer life-cycle
  • Leverage consumer data
  • Rethink your strategy and optimize for better results

COST is FREE for AMA members and $10 for Non-AMA Members*

The webinar will last no more than 60 minutes. Bring your lunch or favorite drink, sit back, and join us to learn all about 5 marketing strategies for a post-COVID world!

For questions, please email [email protected]

*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events, to join AMA, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support!

James Gillen - Chief Marketing and Communications Officer for United Way Suncoast

As the Chief Marketing and Communications Officer, Jim is responsible for creating the strategic vision for United Way Suncoast’s overall marketing and communications function, as well as steward the organization’s brand reputation in the communities served by United Way Suncoast and our strategic community partners. He provides vision, leadership, and direction for all United Way Suncoast’s (UWS) communications. He is responsible for leading the development and execution of comprehensive, multi-faceted communications and marketing programs that maintain and augment UWS’s position as a leading Non-Profit in the Suncoast Region and steward the organization’s brand, strengthen the public profile of UWS and engage the public.

Prior to joining United Way Suncoast, Jim most recently served as Chief Executive Officer of a multi-channel media and public relations firm that worked with Fortune 1000 clients across the United States. Jim has held senior marketing leadership positions with organizations in the manufacturing, advertising, non-profit and financial industries throughout his career.

About United Way Suncoast

United Way Suncoast severs the constraints that prevent families from thriving. We dismantle the barriers to human prosperity, uniting our community along the way. When we provide pathways to early learning, financial stability and youth success, we lift up families as they cultivate a future beyond circumstantial constraints. We provide choices. We provide opportunities. We create space for families to grow without limitations, elevating communities by building a future with equity for all. Celebrating nearly 100 years of historical roots locally, the United Way has worldwide recognition. Since 1924, the presence of the United Way in the Suncoast region of West Central Florida has been growing and combining into what is now the United Way Suncoast serving Desoto, Hillsborough, Manatee, Pinellas, and Sarasota counties.

James Gillen

Venue

Zoom Meeting

Organizer

Sarasota AMA