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Krispy Kreme©: Using Social Media to Create Joyous Moments Around the Globe

By Anne Myers | August 23, 2016

By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s…

Sweet Tips on Social Media Marketing from Krispy Kreme®

By Anne Myers | August 16, 2016

Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley…

Marketing Strategy ABC’s for Busy Marketers

By amasite | August 8, 2016

By Gary Beemer At a recent conference, a room full of professional marketers where asked to define the term “Marketing Strategy.” Simple enough… right? At first there was an awkward…

A Campaign Manager’s Social Media Strategies

By amasite | August 5, 2016

Event Recap: How Trust, Convenience & Authenticity Drive Uber’s Success

By Anne Myers | July 26, 2016

AMA Tampa Bay welcomed Uber’s Senior Marketing Manager Justin Hinote as the guest speaker on Thursday, July 21. Approximately 100 attendees enjoyed Hinote’s insights on marketing to Millennials (19 to…

Chatbot Assists in Marketing and Sales

By Anne Myers | July 20, 2016

Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana…

How to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource

By Anne Myers | July 14, 2016

x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it…

Uber & the Art of Marketing to Millennials

By Anne Myers | July 8, 2016

Why is marketing to millennials so important? Millennials, ages 19 to 35, are in the spotlight more than ever. They recently surpassed Baby Boomers as America’s largest generation and most…

Member Spotlight: Colonel Jim Fraley

By Anne Myers | June 24, 2016

AMA Tampa Bay’s Member Spotlight: Colonel Jim Fraley. A monthly feature for our members to learn from the insight and experiences of other members.

Ad Blocking: Good or Bad for Advertising Industry?

By Anne Myers | June 22, 2016

There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies…