About this event Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can't be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over…

About this event Tips from Strategy to Execution Hosted by Big Sea Featuring Kara Inglis and Rachel Seiler Smith. COST is FREE for AMA members and $20 for Non-AMA Members* *AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events, to join…