Learn more about creating a content framework through video production and podcasting About this event Podcasting and video have become large parts of digital marketing campaigns, from small startups to corporations. Some practitioners use these mediums to create content frameworks, while others are devoting whole teams to creating media arms within their companies. Essentially, these…

About this event Respecting Diverse Cultures in Marketing: Generational, Ethnic and Gender Inclusion About this event Join us as we host a lively panel discussion addressing diversity marketing in today's society. Hear from some of the industry's prominent thought leaders and client-side multicultural marketing professionals tackling the industry's most pressing issues including marketing to diverse…

About this event Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps, and communication campaigns enable the brand to operate on an annual basis, they can't be effective without a clear central positioning strategy that ties everything together. Without a strong, central brand positioning that guides overall equity-building over…