Technology is one of the biggest driving forces in our society. It allows people to communicate, entertain themselves, and organize their lives. Whether you are tech savvy or not, and even if you do not work directly with marketing via technology platforms, you must be aware of developments. Mobile marketing is the concept of reaching
Tag: text message marketing
To Text or Not to Text
With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing campaigns feasible. Over the past few years marketers have begun taking advantage of opportunities that cell phones provide us in the form of text message