Tag: professional organizations

Marketing to Latin Customers

The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can better connect with the new audience and stay competitive in the changing market. Here we explore the Latin culture and how marketing strategies might differ

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How to Use PR to Gain Attention

Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into business without expecting to fork over a little money for advertisements, but this isn’t the sole route to success. Skilled public relations (PR) can spread

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