Tag: professional organizations Tampa

Rubber Brands

When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in their industry, while other successful brands decide to diversify into other markets. In many cases, over-diversification exposes a brand’s inabilities to operate effectively outside of

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They’re Cooler than You and They Have Money to Spend

With every new generation comes a new sense of identity, new ideas on what defines cool and, for marketers, new headaches. How do we sell to kids? What do we say to actually get their attention? Unless you’ve been under a rock for the past few years you have probably seen today’s version of cool

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Unwavering Individual Contributions, Key to Chapter Success

By Colleen Chappell, Immediate Past President, AMA Tampa Bay The chance to serve as chapter president of an international organization is a once in a lifetime opportunity. As president of the American Marketing Association (AMA) of Tampa Bay, I was able to be a part of growing an organization – while growing my own professional

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Save Your Silver Bullets for Slaying Werewolves: Marketing And Marketing Research Require An Arsenal Of Understanding

By Jay L. Roth, President, J. L. Roth & Associates, www.jlrothassoc.com Magic bullets only exist in fairy tales and fantasies. Marketing success requires understanding consumer needs (be they the needs of a business or an individual) and magic bullets remain un-forged. True understanding comes from listening to and observing people and using empathy and insight

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