Rubber Brands

When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in…

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Save Your Silver Bullets for Slaying Werewolves: Marketing And Marketing Research Require An Arsenal Of Understanding

By Jay L. Roth, President, J. L. Roth & Associates, www.jlrothassoc.com Magic bullets only exist in fairy tales and fantasies. Marketing success requires understanding consumer needs (be they the needs…

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