Tag: professional organization Tampa

The (Advertising) Revolution Will Be Televised

Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly evolve to remain effective. Television Is Not Dead If you took a poll a few years back, many people might have suggested that television advertising

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Leveraging Trends

Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to are into. This subject normally brings about a conversation on trends. Trends are intangible concepts that represent a collective ideal. More plainly, they are an

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Bringing in a Ringer

Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of watching television or taking the time to flip through a couple of magazines confirms that nearly everyone is willing to use celebrities to help get

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Still Going Green?

Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is most popular at the time. It’s not as if this is a bad idea–you need people’s attention so you find ways to align yourself with

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