Current Trends in Holiday Marketing

Are your holiday marketing efforts really reaping the results you want? Many businesses receive a large majority of their annual business during the holiday season. If this is true for…

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Marketing Trends to Look for in 2012

A new year brings new resolutions, expectations and, in marketing, a shift of focus from the year's end to the year that lies ahead. The New Year is a time…

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Leveraging Trends

Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to…

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Not in Retail? Consumer Habits Still Matter

Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic…

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