Communicating A Brand’s Voice

A company’s brand is developed by its voice – this is the language, imagery, and tone used to connect with an audience. The voice has to be consistent and authentic…

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5 Best Content Marketing Tips

Looking to boost your profits? Quality content marketing can bring in multitudes of fresh faces from your target demographic. The free content you provide for your blog, Twitter page, Pinterest…

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Tips for Keeping Your Market Current

Don't let your marketing efforts go stale! We know it's hard to let go of marketing campaigns that served you well in the past, but tired slogans, graphics, and concepts…

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Marketing to Latin Customers

The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can…

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The Seven Deadly Sins of Email Marketing

In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets…

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Straight Talk or Industry Jargon?

What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo?…

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Information Influences Perception

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research…

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