Tag: marketing strategy

The Seven Deadly Sins of Email Marketing

In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets for digital media, such as email marketing, are the only area expected to see an increase in spending. Email marketing is both easy and cost

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A Quick Q & A with Dana Williams

Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared the company’s innovative approach to marketing in the 21st century. We caught up with Dana after the presentation to get more of her thoughts. Q:

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