2016 Presidential Election Marketing Lessons

As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?

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Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences…

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3 Notable Marketing Campaigns from January 2016

3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all…

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How to Use PR to Gain Attention

Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into…

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