5 Marketing Metrics You Should be Looking At

These metrics could be the guideposts that lead your business toward new growth. How do you determine the success of your business? While no metric alone can give you a…

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Marketing Metrics: How to Make Them Matter (Part Two)

The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…

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Marketing Metrics: How to Make Them Matter (Part One)

Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business.  As more tools become available, many marketing professionals find themselves surrounded by data. …

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