Tag: Jay Roth

Save Your Silver Bullets for Slaying Werewolves: Marketing And Marketing Research Require An Arsenal Of Understanding

By Jay L. Roth, President, J. L. Roth & Associates, www.jlrothassoc.com Magic bullets only exist in fairy tales and fantasies. Marketing success requires understanding consumer needs (be they the needs of a business or an individual) and magic bullets remain un-forged. True understanding comes from listening to and observing people and using empathy and insight

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