Tag: influencers

Our new focus: Gen Z

Decades ago, consumers would adapt their wants and needs to what was offered in the market. This dynamic has changed as consumers now have a voice and companies are the ones who must adapt. Companies carefully listen to different consumer segments in the market. Marketers struggled when it came to targeting millennials because of their

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Influencer Marketing is Here to Stay

The influencer marketing industry has increased rapidly over the past few years. While some argue that the industry has become widely over saturated, influencer marketing is certainly here to stay. Influencer content is a form of testimonial advertising that establishes trust between the brand and consumer. Due to the changing behavior of consumers, influencer marketing

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