Tag: generation Y

Marketing to Millennials: 5 Things to Keep in Mind

Marketing to Millennials means making the most of modern technologies. When it comes to young adults in 2013, it seems that almost every one is tech savvy, carrying a smartphone, and has little patience for "old school" marketing strategies replete with impersonal tactics. In order to successfully market to millennial, the group of young adults

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Marketing to Gen Y: Best Techniques

If you're hoping to appeal to today's teens and twenty-somethings, you're going to need to develop some new tricks. Although this generation has money to spare – and they enjoy spending it – creating a marketing plan that captures their interest can be tricky business. These consumers turn their noses up at any advertisement strategy

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