Tag: Florida

5 Steps for Getting Publicity for Your Business

Learn how to avoid being left in the shadows and try these tips for getting good publicity for your business. Publicity, not to be confused with advertising, is something that can give your business's image a boost and put your name in the spotlight. They say that there is no such thing as bad publicity,

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Online Reputation Management – Why Bother?

Do you know what is being said about you online? Does it matter? The answer is a resounding YES! Your online reputation definitely matters and there are certain things you can do to keep an eye out for negative feedback or misinformation when someone performs a quick search on Google. Would you want to do business

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Tips for Putting Some “Spring” Into Your Marketing Campaigns

Freshen up your dusty old campaigns with these tips. Do you keep going back to the same old ideas when it comes to planning your marketing campaigns? It can seem tedious and frustrating to rely on methods that are uninspiring because they've been done so many times. In order to keep your business thriving and

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5 Marketing Best Practices for Small Businesses

Don't let being a small fish in a big pond intimidate you when it comes to marketing your business. It may seem daunting and overwhelming at first, but these best practices can help you successfully market your small business on a larger scale. Following these tips will help you make it through an uneasy beginning

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Top 5 Tips for Marketing to Sports Fans

Fans are a major source of revenue in the sports industry. Find out how to market to them specifically. Between ticket sales, clothing, toys, games and other memorabilia, fans are generating a lot of revenue for sports teams. Reaching out to passionate people about their favorite athletes, teams and games is one of the smartest

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6 Principles for Social Media Success

Make social media work for you. There are many components that can spell success for your business or brand through social media. The key is to figure out which platforms most of your customers use and be actively social. Here is a list of six principles for social media success. 1. Content. This is the

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5 Best Content Marketing Tips

Looking to boost your profits? Quality content marketing can bring in multitudes of fresh faces from your target demographic. The free content you provide for your blog, Twitter page, Pinterest boards, or YouTube account can be one of your most powerful tools in attracting loyal, paying customers. Yes, quality content takes time and talent to

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How to Crowdsource Your Next Marketing Campaign

Power to the people! Let your customers give you ideas for your next marketing campaign. Crowdsourcing is a popular way to find out what your consumers and potential customers are interested in. Through social media, millions of opinions, both positive and negative, are flowing throughout the internet and businesses are paying attention. Allowing people to

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Making Big Data Useful

You may know about Big Data, but do you know how to make it useful for you and your business? Big Data is a phrase that's getting a lot of attention online and in business offices. Showing no signs of slowing, the need for data in marketing and advertising through social media is only going

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5 Marketing Metrics You Should be Looking At

These metrics could be the guideposts that lead your business toward new growth. How do you determine the success of your business? While no metric alone can give you a full picture of your business' health and growth, tracking several metrics is the best way to make sure you are meeting your goals and finding

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