Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the state of Facebook.” “Something’s rotten in the state of Facebook.” (Shakespeare, anyone?) The drama surrounding Facebook’s newest algorithm change (explained
3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all three are using technology to gain more exposure. Personalizing Messages Toyota launched a new Facebook campaign that serves custom videos/messages to users based on their
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year. However, there was some concern voiced by users upon launch. Now, Facebook listened to the
So, yeah, I had a brilliant thought, that I was kind enough to share with all of my Facebook friends. Several hours later, no one seemed to appreciate my brilliance or my altruism. Then my marketing curiosity kicked in and I posted a ridiculous picture of my 5-year-old and me posing with our orange-peel smiles.
Have you started social media accounts for your business yet? Setting up an online presence on Twitter, Facebook, LinkedIn, or a blog can create meaningful connections and communication with your customers that promotes loyalty and valuable feedback – but opening an account is only your first step. Make sure you are receiving all the benefits
It's not just teenagers logging in to their social media accounts every day to check their timelines and alerts. Many businesses now run their own accounts, which they update as fervently as your average 16-year-old. By using online tools such as blogs, Twitter, Facebook, or LinkedIn businesses can spread word of their services, effectively communicate
Social media isn't just for the 20 and under crowd anymore. Every day more businesses and publicly facing personnel create Facebook pages, Twitter accounts, and LinkedIn profiles. Although some companies are understandably hesitant about dipping their toes in these foreign waters, it could mean new levels of success for your business. Here are the top miscalculated reasons
Does your Facebook page resemble a ghost town these days? Use these tips to attract followers and increase interaction: Establish a fan base with friends first. It’s intimating to be the first one to like a page. If you are just starting out with Facebook’s pages, create a foundation by asking your friends and family