Tag: direct mail

The Three Reasons Direct Mail Delivers the Best ROI

When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results. While the hype around newer marketing channels such as social media increases, direct mail marketing continues to deliver profitability as a highly effective direct channel

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How Much Is Too Much Communication?

The goal of every business owner is to keep the company’s name on the mind of all potential customers. To accomplish this, direct mail, email, and text message marketing communications are sent out to announce upcoming sales, promotions, or new merchandise and services. Unfortunately, many marketers will occasionally cross the line of over-communication, resulting in

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