What is UX? Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their problems. While there are many other digital design terms like UI Design, IA, and ID, we must highlight that UX mainly focuses on how a
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month (January, 2018) has the internet in a tizzy. What does this mean for us as marketers…and especially small business marketers? “Something’s rotten in the state
There are plenty of myths, rumors and assumptions about email marketing that are taken for granted when they’re not even true. Not every marketer specializes in email marketing, so I thought I’d dispel a few of the common myths that can actually hurt your ROI in email marketing. 1. With Email Frequency, Less Is More
Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so much confusion that it’s easy for SEO firms, freelancers and developers to get away with doing poor SEO while still managing to collect money from
“G-r-r-eat” and Always Getting Better About Rich “They’re G-r-r-eat!” “Please don’t squeeze the Charmin.” “You ate it, Ralph!” These classic lines from a golden age of advertising were among the first words spoken by a diaper-sporting toddler from Pittsburgh named Rich Odato. Rich’s parents say he loved to act out TV commercials
So, yeah, I had a brilliant thought, that I was kind enough to share with all of my Facebook friends. Several hours later, no one seemed to appreciate my brilliance or my altruism. Then my marketing curiosity kicked in and I posted a ridiculous picture of my 5-year-old and me posing with our orange-peel smiles.