Tag: customer experience

Why UX & Marketing Go Hand-in-Hand

What is UX?  Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their problems. While there are many other digital design terms like UI Design, IA, and ID, we must highlight that UX mainly focuses on how a

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Are you protecting your customers?

Companies around the world are driving digital initiatives that help deliver business in more efficient and effective ways. The digital era has helped marketers participate in a two-way conversation instead of the former one-way broadcast. This conversation allows businesses to truly understand their consumers and meet their diverse needs. There are endless advantages for businesses

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