Tag: Corporate Social Responsibility

The Marketing Value of Corporate Sponsorships

Corporate sponsorships might be the marketing solution you are looking for. They can help your business achieve wider visibility and name recognition in your local community. These sponsorships are often cost effective, while providing a win-win deal for the organizations involved. For a payment, your local business will gain exposure and trust, while an event,

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It was in June 1994 when I met His Royal Highness, the Emperor of Japan. His Majesty had come to visit the Japanese Garden at the Missouri Botanical Garden in St. Louis and, as director of marketing and communications, I was in charge of his visit. An ordinary guy handling an extraordinary guest. During that

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