Tag: Consumer Marketing

Consumer Behavior

Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or influence the consumer, based on how research shows they think, feel, shop and so on. Issues Marketing Should Consider There are several consumer behavior issues

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What’s the Buzz on Daily Deals Benefiting Businesses?

Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment and what type of ROI are they generating?” It seems the payback would come via an increase in business in the short term, an increase

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