Tag: business

How Businesses Get in Gear for the Holiday Season

Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays. Even though the weather in Tampa is hot and summer-like pretty much all year round, the holiday season will be approaching fast. As consumers, we may not even start to think about holiday shopping until

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5 Fundamentals of Marketing a Non-Profit

Help your non-profit organization stand out with these smart marketing strategies. Working with a non-profit organization's budget can turn successful marketing into a challenge. When marketing a non-profit, try these suggestions for helping your message make a big impact. 1. Make sure that you have a strong social media presence. Social media is a simple, effective,

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How to Crowdsource Your Next Marketing Campaign

Power to the people! Let your customers give you ideas for your next marketing campaign. Crowdsourcing is a popular way to find out what your consumers and potential customers are interested in. Through social media, millions of opinions, both positive and negative, are flowing throughout the internet and businesses are paying attention. Allowing people to

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Making Big Data Useful

You may know about Big Data, but do you know how to make it useful for you and your business? Big Data is a phrase that's getting a lot of attention online and in business offices. Showing no signs of slowing, the need for data in marketing and advertising through social media is only going

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The Important Stuff: Prioritizing Your Marketing

Without consistent marketing, your business will never reach its full potential. When budget adjustments are necessary, too many business owners cut into their marketing funds. This may help free up money for the time being, but your company will suffer in the long-term if marketing isn't one of your top priorities. Marketing is Always Important

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Signs Your Business Needs Rebranding

Is your brand drawing in new business and instilling loyalty in existing customers? There are few things more important to your professional success than the branding of your business. Is your company image working hard for you, or is it letting you (and your profits) down? Every organization needs a makeover every now and then.

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