Tag: Branding

Making Big Data Useful

You may know about Big Data, but do you know how to make it useful for you and your business? Big Data is a phrase that's getting a lot of attention online and in business offices. Showing no signs of slowing, the need for data in marketing and advertising through social media is only going

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Tapering Your Brand to a New Economy

In today’s tough economic times, consumers can become fickle. Where you once had a loyal base of customers, tighter budgets have started to motivate brand-hopping based on prices or available coupons. In order to stay afloat in a harsh financial climate, it is imperative to adapt your brand and become an irreplaceable household name for

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