Tag: Brand Loyalty

Are you protecting your customers?

Companies around the world are driving digital initiatives that help deliver business in more efficient and effective ways. The digital era has helped marketers participate in a two-way conversation instead of the former one-way broadcast. This conversation allows businesses to truly understand their consumers and meet their diverse needs. There are endless advantages for businesses

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How Coca-Cola® Maintains Brand Loyalty in a Changing Environment

Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns, and increased concern over healthy eating and drinking habits. How has Coca-Cola® achieved this?  Christy Amador – Senior Communications Manager at Coca-Cola® will soon explain the answer to

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