Tag: brand image

Who Uses Consumer Feedback the Best?

The ability to effectively use consumer feedback can set any company apart from the crowd. Seeking out customer opinions will help you choose profitable directions for your company and inspire fresh ideas that appeal to your client base. Several successful companies lead the way, demonstrating how their approaches to consumer feedback have made them leaders

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Centaur or Celestial Horse? Cultural Confusion in Brand Imagery

By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries in cognac in 2002 and China could become the next big market for cognac houses. Cognac still reflects wealth in China. There are other Chinese

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