Tag: American Marketing Association

5 Tips for Creating Successful Calls-to-Action

Make the most of your marketing message with a clear call-to-action! When it comes to your business website, it is essential to create a strong call-to-action. With so much information available online, knowing how to turn Internet consumers into customers can be tricky. So, how do you create a successful call-to-action? Increase your Internet marketing

Read More

Insider Secrets of Direct Response Marketing

Smaller businesses may benefit from boosting their direct response marketing campaigns. While brand recognition may be the advertising gold mine for large companies with a national presence, many businesses that do work on a smaller scale find that their similar efforts don't have quite the same punch. Direct response marketing is often the most fruitful

Read More

Seeing the Benefits of Street Marketing

Deliver your message directly to your target audience through smart, effective street marketing. Marketing in a digital age often means taking advantage of online marketing strategies – but the benefits of street marketing should not be ignored. For large and small businesses alike, street marketing can be an efficient, effective means of interacting with potential

Read More

Marketing to Millennials: 5 Things to Keep in Mind

Marketing to Millennials means making the most of modern technologies. When it comes to young adults in 2013, it seems that almost every one is tech savvy, carrying a smartphone, and has little patience for "old school" marketing strategies replete with impersonal tactics. In order to successfully market to millennial, the group of young adults

Read More

5 Online Marketing Strategies for the Restaurateur

Make your restaurant stand out with these online marketing strategies. Marketing means spreading a message, and online marketing allows businesses to share that message with customers on a personal level. How can a restaurateur make the most of marketing online? Here are five suggestions for effective online marketing strategies for restaurateurs: 1. Monitor your online

Read More

Volunteering With AMA Tampa Bay

Volunteering with AMA Tampa Bay could be your key to professional development! Enhance your career, have fun, and build valuable connections at the same time? It sounds too good to be true, but it's not! When you choose to volunteer with the American Marketing Association, you get back more than you put in.  “Volunteering is

Read More

Social Media Goes Beyond Marketing

Is it time to invest your energy into social networks?  The advanced benefits of social media go beyond standard marketing strategies. If you run a small business or manage marketing for your company, it may be time to get started with social media. Social media connects you to people on a personal level. When a

Read More

Current Trends in Holiday Marketing

Are your holiday marketing efforts really reaping the results you want? Many businesses receive a large majority of their annual business during the holiday season. If this is true for your company, your marketing plans for the next couple weeks are crucial. Are you utilizing the most popular trends this year? Mobile Marketing With the

Read More

Meet the AMA Board: Jennie Jordan

Jennie Jordan is the VP of Volunteers for AMA Tampa Bay and works for the Girl Scouts, building membership and managing volunteers. Here is a look into the marketing mind of Jennie and her goals for AMA Tampa Bay: 1. What is your best marketing tip? Don't be afraid of Social Media. Just get started

Read More

Tips for Keeping Your Market Current

Don't let your marketing efforts go stale! We know it's hard to let go of marketing campaigns that served you well in the past, but tired slogans, graphics, and concepts will eventually make your potential customers blind to your message. Shake things up by keeping your ads fresh and innovative. Try some of these tips

Read More