By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He really gives us permission to experiment,” said Kathy Greif, chief operating officer of the Dali Museum in St. Petersburg in a presentation Nov. 16 to
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent
We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are just some of the comments: Explaining Reasons for Rebranding In order to provide more perspective, some board members and volunteers have chimed in:
Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays. Even though the weather in Tampa is hot and summer-like pretty much all year round, the holiday season will be approaching fast. As consumers, we may not even start to think about holiday shopping until
Help your non-profit organization stand out with these smart marketing strategies. Working with a non-profit organization's budget can turn successful marketing into a challenge. When marketing a non-profit, try these suggestions for helping your message make a big impact. 1. Make sure that you have a strong social media presence. Social media is a simple, effective,
Seeking a career in marketing? Give your resume a boost with these helpful tips! Rising above the pack to get noticed by a hiring manager may seem like a challenge, but instead, consider it a chance to sell a potential "client" on a winning brand: you! Make your marketing resume stand out from the crowd with
Take advantage of reputation marketing to rise above the competition. The rise of modern technology has allowed for consumers to swiftly react to their experiences at places of business by posting opinions, both positive and negative, to worldwide websites. Turn reputation marketing into a winning strategy for your business with our tips. What is reputation marketing? How
