Meet the AMA Board: Nick Zivolich

Nick Zivolich is the VP of Sponsorship for AMA Tampa Bay and President & Co-Founder of No Limit Marketing & Advertising, a Florida based advertising agency that works with national,…

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How Much Is Too Much Communication?

The goal of every business owner is to keep the company’s name on the mind of all potential customers. To accomplish this, direct mail, email, and text message marketing communications…

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New Mediums of Marketing to Children

Children’s interests change frequently, and marketers know they must be able to keep up with new trends and stay on top of the competition. Traditionally, the largest and most popular…

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How Packaging Can Help Market and Sell Products

Chances are, you’ve probably been tempted to buy a product just because of the awesome packaging it came in or because it stood out from other similar products. Research shows…

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Keeping Clean: Complying with Advertising Laws

Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business…

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Marketing to Moms

Most men, if asked, will readily admit that when it comes to purchasing, their wives make most of the decisions. Research shows that women make 85 percent of the brand…

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Properly Utilizing Corporate Sponsorships for Marketing Efforts

In the past, only large corporations could afford to sponsor cause-related marketing. Today, however, even small companies are able to spread goodwill and further market their businesses, sponsoring everything from…

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How to Use PR to Gain Attention

Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into…

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