Tag: American Marketing Association of Tampa Bay

Whom Are You Selling to? A New Middle Class

As a society, America tends to have extravagant tastes. Consumers have traditionally been the backbone of our economy and have stood up to the challenge, many buying goods and services that were slightly outside of their financial reach. The recession came and people reeled in their spending, making some marketers think that they were playing

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An Overhaul for Mr. Mom

The face of the American family is not the same as it was a decade or two ago. Gender roles are changing as a result of the modernization of our society. Women are not only entering the work force;   they are showing signs of taking it over. Women are working hard, showing that they can

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Straight Talk or Industry Jargon?

What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo? While many people would say that directly communicating your brand’s advantages is the way to go, reality does not always support this stance. Sometimes buzz

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Is Twitter a Marketer’s Friend?

Social media marketing is by now a staple product line at ad agencies as well as internal marketing departments. People are hooked on social media, so if a brand wants to reach that audience it must join in the conversation (as seems to be the preferred line at the end of commercials these days). There

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Newspapers are Dying and It’s Our Fault

This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as we all know, is that advertising in printed newspapers is dropping off. According to eMarketer, 2010 represents the first year that online ad sales surpassed

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Information Influences Perception

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research phase. If you successfully bring your product to someone’s attention, there is a good chance that it will become a part of their set of

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A Look Ahead

2010 is wrapping up quickly. We hope your holiday marketing campaigns are proving to be successful and your fourth quarter is finishing on a bright note. Next year will present new opportunities and challenges that will certainly keep us all busy. Most likely you have already developed a plan–at least for the beginning of the

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The (Advertising) Revolution Will Be Televised

Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly evolve to remain effective. Television Is Not Dead If you took a poll a few years back, many people might have suggested that television advertising

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Bringing in a Ringer

Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of watching television or taking the time to flip through a couple of magazines confirms that nearly everyone is willing to use celebrities to help get

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Rubber Brands

When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in their industry, while other successful brands decide to diversify into other markets. In many cases, over-diversification exposes a brand’s inabilities to operate effectively outside of

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