AMA Tampa Bay was fortunate to have Transitions Global Chief Marketing Officer, Alexis Cardona speak at our last luncheon in October about branding strategies and techniques. Alexis provided powerful insight into how he guides brand management and what that means for a marketer in today's marketplace.
Here is an interview our president, Greg Millman did with Mr. Cardona before the event. For those who attended, we hope you enjoyed! Please share with us in the comment section your biggest takeaways from the luncheon.
Don't forget to register for our December luncheon where you will here from Alicia Argiz Lyons, Director of Development and Marketing at Shriners Hospitals for Children in Tampa. Alicia will discuss rebranding strategies and share how Shriners Hospital for Children refreshed and unleashed their brand in 2012.