Every brand needs a refresh once in a while, but doing so successfully may not be what you think. We often associate rebranding with a new logo, colors, and copywriting… but it’s much more fundamental than that.
Dale Carnegie Training was founded over 100 years ago and has evolved into a global training company delivering solutions in over 25 languages. Michelle Bonterre, Chief Brand Officer for Dale Carnegie, will share why it was time for her company’s brand to re-position itself in the marketplace.
Michelle will share tips and techniques on how to make sure your brand aligns with the fundamental purpose of your business. So join us and learn why building, or rebuilding a brand is more about strategy than tactics, and how it can bring new life and profits to your company.
When | Thursday, February 16th
Time | 11:30 am – 1:30 pm
Location | Crowne Plaza Tampa-Westshore
Price | Members $30, Non-Members $50, and Students $25
Bonus Workshop for $20 More:
If you are interested in hearing more about Dale Carnegie principles for coaching your employees, come early the day of the luncheon to hear Rick Gallegos, President and CEO of Dale Carnegie of Tampa Bay. This bonus workshop is from 9:00 – 11:00 am at the same location. You will learn how to evaluate your employees’ behavior, learn a 5 step coaching process, encourage open feedback in the workplace, and more. Learn more here.