BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Tampa Bay - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMA Tampa Bay
X-ORIGINAL-URL:https://amatampabay.org
X-WR-CALDESC:Events for AMA Tampa Bay
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250820T170000
DTEND;TZID=UTC:20250820T193000
DTSTAMP:20250721T132632Z
CREATED:20250721T132603Z
LAST-MODIFIED:20250721T132632Z
UID:7428-1755709200-1755718200@amatampabay.org
SUMMARY:Brand You: Building an Authentic Personal Brand
DESCRIPTION:Ready to turn your company's culture into your most powerful marketing asset? Join AMA Tampa Bay at Thrive DTSP for a workshop built for marketing\, communications\, and brand leaders who want to move beyond content calendars and start building real emotional connection. \n\nLearn from Real Culture Storytelling: Hear from Kathleen Rogers\, who's shaped culture storytelling strategy for brands like Publix Super Markets\, HCA Healthcare\, and USF Health\, on how organizations turn their values\, people\, and everyday moments into stories that build brand connection.\nFind the Stories Hiding in Your Culture: Discover how culture programs become a steady source of authentic content — surfacing stories of caring\, resilience\, transformation\, and purpose that resonate with both your team and your audience.\nMeasure What Actually Moves People: Go beyond story discovery and learn how social media performance metrics and AI-powered emotional analysis can reveal why certain stories land harder than others — and how to use that insight to build stronger campaigns.\nGet Ready for What's Next: In a world of increasing automation and AI-generated content\, the brands that understand the human emotion behind their stories — and can prove its impact — will have the edge. Walk away with a practical framework for building emotional connection through culture-driven storytelling and data-informed insight.\n\n\n\n\nGet Your Tickets Today(opens in new tab)
URL:https://amatampabay.org/event/brand-you-building-an-authentic-personal-brand/
LOCATION:Thrive DTSP\, 136 4th Street North #Ste 201\, St. Petersburg\, FL\, 33701\, United States
CATEGORIES:AMA Tampa Bay
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2025/07/https___cdn.evbuc_.com_images_1073893793_191953503183_1_original.jpg
END:VEVENT
END:VCALENDAR