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LAST-MODIFIED:20220519T164438Z
UID:6920-1639504800-1639512000@amatampabay.org
SUMMARY:Holiday Mixer
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/holiday-mixer/
LOCATION:FL
CATEGORIES:AMA Tampa Bay,Local
ATTACH;FMTTYPE=image/gif:https://amatampabay.org/wp-content/uploads/2021/11/AMA-Holiday-Mixer.gif
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BEGIN:VEVENT
DTSTART;TZID=UTC:20211116T120000
DTEND;TZID=UTC:20211116T130000
DTSTAMP:20260708T123917
CREATED:20211101T132502Z
LAST-MODIFIED:20211101T133833Z
UID:6904-1637064000-1637067600@amatampabay.org
SUMMARY:Driving Growth through Digital Experiences & Optimization
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/driving-growth-through-digital-experiences-optimization/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/11/2021-11-16-Event.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211020T200000
DTEND;TZID=UTC:20211020T220000
DTSTAMP:20260708T123917
CREATED:20210919T140127Z
LAST-MODIFIED:20210919T140433Z
UID:6867-1634760000-1634767200@amatampabay.org
SUMMARY:Creative Connections
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/creative-connections/
LOCATION:Aloft Downtown\, 100 W Kennedy Blvd\, Tampa\, FL\, 33602\, United States
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/09/Creative-Connections-500x500-image_1632057168708.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20211013
DTEND;VALUE=DATE:20211015
DTSTAMP:20260708T123917
CREATED:20210919T114701Z
LAST-MODIFIED:20210919T125125Z
UID:6854-1634083200-1634255999@amatampabay.org
SUMMARY:Digital Summit Tampa
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/tampa-digital-summit/
LOCATION:Tampa Convention Center\, 333 S. Franklin Street\, Tampa\, FL\, 33602\, United States
CATEGORIES:Partner Event
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/09/Digital-Summit-Tampa-Image-500x500-1.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20211005T080000
DTEND;TZID=UTC:20211007T170000
DTSTAMP:20260708T123917
CREATED:20210919T135236Z
LAST-MODIFIED:20211101T154004Z
UID:6863-1633420800-1633626000@amatampabay.org
SUMMARY:2021 AMA Digital Marketing Virtual Conference
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/2021-ama-digital-marketing-virtual-conference/
LOCATION:Virtual Event
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/09/Digital-Marketing-Virtual-Conference_1631721616106.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210928
DTEND;VALUE=DATE:20211002
DTSTAMP:20260708T123917
CREATED:20210615T173035Z
LAST-MODIFIED:20210915T150850Z
UID:6733-1632787200-1633132799@amatampabay.org
SUMMARY:Content Marketing World 2021
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/content-marketing-world-2021/
LOCATION:FL
CATEGORIES:Partner Event
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/06/CMW21_Media_512x512.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20210922T120000
DTEND;TZID=UTC:20210922T130000
DTSTAMP:20260708T123917
CREATED:20210831T140730Z
LAST-MODIFIED:20210831T141133Z
UID:6839-1632312000-1632315600@amatampabay.org
SUMMARY:A Fresh Look at Social & Content Marketing
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/a-fresh-look-at-social-content-marketing/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/08/September-Event-2021_WebsiteHPFeature_500x500.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210825T120000
DTEND;TZID=UTC:20210825T130000
DTSTAMP:20260708T123917
CREATED:20210815T201233Z
LAST-MODIFIED:20210817T132846Z
UID:6813-1629892800-1629896400@amatampabay.org
SUMMARY:How to Use Podcasting to Elevate Your Brand
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/how-to-use-podcasting-to-elevate-your-brand/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/08/AMA-Event-Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210728T120000
DTEND;TZID=UTC:20210728T130000
DTSTAMP:20260708T123917
CREATED:20210708T145104Z
LAST-MODIFIED:20210815T201020Z
UID:6765-1627473600-1627477200@amatampabay.org
SUMMARY:5 Marketing Strategies for a Post-COVID World
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/5-marketing-strategies-for-a-post-covid-world/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/07/AMA_JulyEvent_500x500.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210623T120000
DTEND;TZID=UTC:20210623T130000
DTSTAMP:20260708T123917
CREATED:20210608T142145Z
LAST-MODIFIED:20210608T143050Z
UID:6729-1624449600-1624453200@amatampabay.org
SUMMARY:Impact of COVID on Marketing and How To Leverage
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/impact-of-covid-on-marketing-and-how-to-leverage/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/06/2021-06-23-Sarasota.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210526T120000
DTEND;TZID=UTC:20210526T130000
DTSTAMP:20260708T123917
CREATED:20210513T171414Z
LAST-MODIFIED:20210513T182624Z
UID:6692-1622030400-1622034000@amatampabay.org
SUMMARY:Neuromarketing - The new brain science promoting ideas\, products and change
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/neuromarketing-the-new-brain-science-promoting-ideas-products-and-change/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/05/2021-06-Sarasota.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210519T114500
DTEND;TZID=UTC:20210519T130000
DTSTAMP:20260708T123917
CREATED:20210412T212953Z
LAST-MODIFIED:20210423T183331Z
UID:6557-1621424700-1621429200@amatampabay.org
SUMMARY:Behind the Scenes on Award Winning Marketing Campaigns
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/behind-the-scenes-on-award-winning-marketing-campaigns/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/03/2021-May-Event.png
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BEGIN:VEVENT
DTSTART;TZID=America/Halifax:20210428T120000
DTEND;TZID=America/Halifax:20210428T130000
DTSTAMP:20260708T123917
CREATED:20210412T212659Z
LAST-MODIFIED:20210623T205151Z
UID:6555-1619611200-1619614800@amatampabay.org
SUMMARY:Reinvent your Organization and/or Product to Meet your Niche Audience
DESCRIPTION:About this event\n\n\n\n\n\n\n\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \n\n\nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n\n\n\n\n\n	\n\n\n	\n		\n			\n					\n						Register Today
URL:https://amatampabay.org/event/reinvent-your-organization-and-or-product-to-meet-your-niche-audience/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/04/2021-04-28-Sarasota-Event-1.jpg
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